Qualifications
Seasoned Web professional specializing in front-end development and site design, with expertise in standards-compliant XHTML and CSS-based design. Experience includes development on two award-winning newspaper sites, statesman.com and austin360.com, and building Backstage 101, Sony's social marketing and online consumer education community.
Skills
| Web Development |
Standards-compliant XHTML, CSS, JavaScript, ActionScript |
| Web Design |
Adobe Photoshop, Adobe Illustrator, Macromedia Flash |
| Content Production |
Copy editing |
| Project Management |
Managing customer needs, project scope, timeline, internal resources, freelancers, sub-contractors, and vendors |
| Management |
Managing full-time employees, interns, and contract workers |
Professional Experience
- Designed and developed Backstage 101, Sony's social marketing and online consumer education community
- Developed HP's Government and Education Learning Center, in addition to learning centers for Epson, RadioShack, and AT&T, completing the design and front-end development for each site within about six weeks
- Built a CSS/markup framework that supports multiple clients' Web sites, enabling rapid development, ease of maintenance, and the ability to seamlessly match each client's branding and site design
- Developed CSS-based, standards-compliant HTML templates for the award-winning 2006 Statesman.com and Austin360.com's redesigns, cutting page weight by more than 60 percent
- Developed a Flash photo gallery, used by all of Cox Newspapers' metro sites, that enables non-technical content producers to easily update the gallery using XML
- Designed and developed a mini-site for SXSW 2005, which included staff recommendations, feature stories, and photos
- Train and support employees from multiple departments on the creation of CSS-based, standards-compliant HTML
- Provide technical support to a broad range of Austin American-Statesman and Austin360 online users
- Acted as Project Manager for two corporate Web site redesign projects, managing information architecture, internal and external resources, timelines, project scope, and project documentation
- Designed and maintained an electronic newsletter with a subscription base of 3000 users
- Acted as Designer and Developer for one corporate Web site redesign project, producing information architecture, HTML code, and graphics for a 100-page site in less than one month
- Maintained multiple corporate Web sites, adding content and features for various marketing campaigns
- Created a new corporate style for all printed materials that embodied consistent branding and communicated company identity
- Prepared print projects for output, working with printers to coordinate bids and print schedules
- Created a logo library to ensure consistent, correct use of the company logos and to increase efficiency
- Managed Web Graphic Designers and Design Interns
- Lead creative discussions and design team meetings
- Critiqued designers’ work, gave constructive criticism and encouragement
- Established and protected design guidelines for two National Instruments Web sites
- Interacted with internal clients and other employees to make project recommendations and ensure goals and timelines are met
- Supported employees in creating an entirely new Web site, including navigation scheme, page layout, design, and workflow
- Created original artwork appropriate for online display
- Created navigation systems for internal and external Web sites
- Redesigned ni.com, a 30,000-page Web site, as a member of a cross-functional team
- Worked in a team environment with HTML Developers and other Designers
- Wrote usability plans and conducted testing on two Web projects
- Coordinated work for independent contractors
- Produced print-quality ads, flyers, graphics, and catalogs under tight deadlines
- Produced print-quality ads, postcards, flyers, and photo collages
- Created and maintained filing systems, databases, and time records
Education
Bachelor of Journalism, Magazine Sequence (writing and design)
The University of Texas at Austin, May 1997
Personal Honors
National Instruments Marketing Excellence Award for marketing performance judged outstanding by fellow employees, April 1998.
References
References are available upon request.